The story of how Lexus came to be is one of the great business success stories of our times. Since our 1989 launch, Lexus has been synonymous with innovative engineering, uncompromising quality and a superior customer service experience.

This Lexus Timeline provides an interactive look at where we’ve been, where we are today and all our achievements along the way. Follow the evolution of our models, the introduction of new automotive categories and the use of breakthrough technologies that have set new standards throughout the industry. Each milestone, award and accolade is proof of how committed Lexus is to the pursuit of perfection.

From the introduction of our flagship LS sedan to the launch of the first luxury hybrid, you’ll see how Lexus has made an impact on the automotive industry—one model at a time.